Ulani | Buttonline Chic Gown – Maeve

Name: Ulani | Buttonline Chic Gown
Brand: Maeve | The Label
Price: 178.0 AUD
Availability: InStock

4.8 / 5 rating (+1556 reviews)

$266.00 $178.00 Save $88.00

Low stock - 6 items left, ready to ship
Backordered, shipping soon

Discount offer valid until 11:59 PM

30 day money back guarantee

Ordered today, shipped

Free shipping & tracking Safe payments

UPDATE: Due to high demand during our sale, only 6 units are still available at the current price!

OWN THE ROOM IN THE ULANI BUTTONLINE CHIC GOWN

Step into any setting with unmistakable poise in the Ulani Buttonline Chic Gown. This sculpted knit piece balances clean lines with eye-catching detail, offering a silhouette that feels poised yet unfussy. From golden-hour events to polished daywear, Ulani delivers a composed, confident presence.

Why you’ll love it:

Structured knit design – Shapes the body with subtle hold while maintaining a breathable, unrestrictive feel.

Signature button row – Gilded accents trail the front for a refined, light-catching focal point.

Sleeveless form with round neckline – Frames the shoulders and collarbone with minimalist ease.

Faux pocket detailing – Adds visual interest without disrupting the gown’s clean structure.

Flexible stretch blend – Moves with you and holds its shape, perfect for extended wear.

Not sure if it’s right for you? We get it. While we can tell you all about it, the best way to know is by trying it for yourself. That’s why we offer a risk-free, 30-day money-back guarantee on every order. If you’re not fully satisfied, just return the product, and we’ll issue a complete refund!

[{"id":63012812357981,"title":"Apricot \/ 8 - 10 (S)","option1":"Apricot","option2":"8 - 10 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":81080057069917,"product_id":15845885247837,"position":4,"created_at":"2026-01-03T03:57:07+11:00","updated_at":"2026-01-03T03:57:10+11:00","alt":null,"width":1280,"height":1920,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN012KgsEK1RCOnNxX3aH__2216542352075-0-cib.jpg?v=1767373030","variant_ids":[63012812357981,63012812390749,63012812423517]},"available":true,"name":"Ulani | Buttonline Chic Gown - Apricot \/ 8 - 10 (S)","public_title":"Apricot \/ 8 - 10 (S)","options":["Apricot","8 - 10 (S)"],"price":17800,"weight":0,"compare_at_price":26600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":70017584038237,"position":4,"preview_image":{"aspect_ratio":0.667,"height":1920,"width":1280,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN012KgsEK1RCOnNxX3aH__2216542352075-0-cib.jpg?v=1767373030"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":63012812390749,"title":"Apricot \/ 12 - 14 (M)","option1":"Apricot","option2":"12 - 14 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":81080057069917,"product_id":15845885247837,"position":4,"created_at":"2026-01-03T03:57:07+11:00","updated_at":"2026-01-03T03:57:10+11:00","alt":null,"width":1280,"height":1920,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN012KgsEK1RCOnNxX3aH__2216542352075-0-cib.jpg?v=1767373030","variant_ids":[63012812357981,63012812390749,63012812423517]},"available":true,"name":"Ulani | Buttonline Chic Gown - Apricot \/ 12 - 14 (M)","public_title":"Apricot \/ 12 - 14 (M)","options":["Apricot","12 - 14 (M)"],"price":17800,"weight":0,"compare_at_price":26600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":70017584038237,"position":4,"preview_image":{"aspect_ratio":0.667,"height":1920,"width":1280,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN012KgsEK1RCOnNxX3aH__2216542352075-0-cib.jpg?v=1767373030"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":63012812423517,"title":"Apricot \/ 16 - 18 (L)","option1":"Apricot","option2":"16 - 18 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":81080057069917,"product_id":15845885247837,"position":4,"created_at":"2026-01-03T03:57:07+11:00","updated_at":"2026-01-03T03:57:10+11:00","alt":null,"width":1280,"height":1920,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN012KgsEK1RCOnNxX3aH__2216542352075-0-cib.jpg?v=1767373030","variant_ids":[63012812357981,63012812390749,63012812423517]},"available":true,"name":"Ulani | Buttonline Chic Gown - Apricot \/ 16 - 18 (L)","public_title":"Apricot \/ 16 - 18 (L)","options":["Apricot","16 - 18 (L)"],"price":17800,"weight":0,"compare_at_price":26600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":70017584038237,"position":4,"preview_image":{"aspect_ratio":0.667,"height":1920,"width":1280,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN012KgsEK1RCOnNxX3aH__2216542352075-0-cib.jpg?v=1767373030"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":63012812456285,"title":"Blue \/ 8 - 10 (S)","option1":"Blue","option2":"8 - 10 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":81080057200989,"product_id":15845885247837,"position":8,"created_at":"2026-01-03T03:57:07+11:00","updated_at":"2026-01-03T03:57:09+11:00","alt":null,"width":1280,"height":1920,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN01fJw8y41RCOnMLDRwg__2216542352075-0-cib.jpg?v=1767373029","variant_ids":[63012812456285,63012812489053,63012812521821]},"available":true,"name":"Ulani | Buttonline Chic Gown - Blue \/ 8 - 10 (S)","public_title":"Blue \/ 8 - 10 (S)","options":["Blue","8 - 10 (S)"],"price":17800,"weight":0,"compare_at_price":26600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":70017584169309,"position":8,"preview_image":{"aspect_ratio":0.667,"height":1920,"width":1280,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN01fJw8y41RCOnMLDRwg__2216542352075-0-cib.jpg?v=1767373029"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":63012812489053,"title":"Blue \/ 12 - 14 (M)","option1":"Blue","option2":"12 - 14 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":81080057200989,"product_id":15845885247837,"position":8,"created_at":"2026-01-03T03:57:07+11:00","updated_at":"2026-01-03T03:57:09+11:00","alt":null,"width":1280,"height":1920,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN01fJw8y41RCOnMLDRwg__2216542352075-0-cib.jpg?v=1767373029","variant_ids":[63012812456285,63012812489053,63012812521821]},"available":true,"name":"Ulani | Buttonline Chic Gown - Blue \/ 12 - 14 (M)","public_title":"Blue \/ 12 - 14 (M)","options":["Blue","12 - 14 (M)"],"price":17800,"weight":0,"compare_at_price":26600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":70017584169309,"position":8,"preview_image":{"aspect_ratio":0.667,"height":1920,"width":1280,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN01fJw8y41RCOnMLDRwg__2216542352075-0-cib.jpg?v=1767373029"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":63012812521821,"title":"Blue \/ 16 - 18 (L)","option1":"Blue","option2":"16 - 18 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":81080057200989,"product_id":15845885247837,"position":8,"created_at":"2026-01-03T03:57:07+11:00","updated_at":"2026-01-03T03:57:09+11:00","alt":null,"width":1280,"height":1920,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN01fJw8y41RCOnMLDRwg__2216542352075-0-cib.jpg?v=1767373029","variant_ids":[63012812456285,63012812489053,63012812521821]},"available":true,"name":"Ulani | Buttonline Chic Gown - Blue \/ 16 - 18 (L)","public_title":"Blue \/ 16 - 18 (L)","options":["Blue","16 - 18 (L)"],"price":17800,"weight":0,"compare_at_price":26600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":70017584169309,"position":8,"preview_image":{"aspect_ratio":0.667,"height":1920,"width":1280,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN01fJw8y41RCOnMLDRwg__2216542352075-0-cib.jpg?v=1767373029"}},"requires_selling_plan":false,"selling_plan_allocations":[]}]

{"id":63012812357981,"title":"Apricot \/ 8 - 10 (S)","option1":"Apricot","option2":"8 - 10 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":81080057069917,"product_id":15845885247837,"position":4,"created_at":"2026-01-03T03:57:07+11:00","updated_at":"2026-01-03T03:57:10+11:00","alt":null,"width":1280,"height":1920,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN012KgsEK1RCOnNxX3aH__2216542352075-0-cib.jpg?v=1767373030","variant_ids":[63012812357981,63012812390749,63012812423517]},"available":true,"name":"Ulani | Buttonline Chic Gown - Apricot \/ 8 - 10 (S)","public_title":"Apricot \/ 8 - 10 (S)","options":["Apricot","8 - 10 (S)"],"price":17800,"weight":0,"compare_at_price":26600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":70017584038237,"position":4,"preview_image":{"aspect_ratio":0.667,"height":1920,"width":1280,"src":"\/\/maevethelabel.com\/cdn\/shop\/files\/O1CN012KgsEK1RCOnNxX3aH__2216542352075-0-cib.jpg?v=1767373030"}},"requires_selling_plan":false,"selling_plan_allocations":[]}

Excellent

Based on + 1556 reviews

Verified

Posted 5 days ago

Instant compliments everywhere

Emerald wrap dress = instant wow. Gorgeous color, true to size, endless compliments at the wedding.

Oliva Pierce

Verified

Posted 3 days ago

Great quality!

Exactly what I was looking for and more! The quality is exceptional, and the attention to detail is impressive. Maeve never disappoints!

Zara Patel

Verified

Posted 2 days ago

The chicest suit for any occasion

vory tailored suit (Wedding Guest Collection) is perfection. Looks incredibly expensive and feels so comfy.

Sophia Rosen

Verified

Posted 2 days ago

Lovely clothing

The swimwear fits like a dream! You can tell Maeve puts care into every piece. Absolutely love it!

Amara Okonkwo

Verified

Posted one day ago

Great customer service

There was a minor issue with my package but the customer service worked her magic and handled it perfectly! Thank you so much!

Harper Grayson

Verified

Posted 3 days ago

My new fave webshop

Maeve exceeded all my expectations! From the fit to the finish, everything is perfect. Best purchase I've made in a while!

Sophia Martinez

Complete your look

View all

Sale

TILLY Earrings

$79.95 $54.95 Save $25.00

Sale

DUALINA Earrings

$79.95 $54.95 Save $25.00

Sale

Baylor | Dazzling Pearl Earrings

$74.95 $50.95 Save $24.00

Sale

Malaya | Luxurious Pearl Earrings

$82.95 $55.95 Save $27.00

Sale

Lina | Elegant Heart Earrings

$62.95 $42.95 Save $20.00

View all
110 products

FAQs

You can easily find the right fit by checking our size chart at the top of this product page. Still unsure? We recommend going one size up for a more relaxed fit, or one size down for a closer fit.

Once your order is shipped, you’ll receive a confirmation email with your tracking details. You can also follow your package anytime via our tracking page.

Delivery usually takes between 3 and 12 business days, depending on the country where you place your order.

Yes! Sustainability is very important to us. We carefully select eco-friendly materials whenever possible, and even our packaging is designed to be environmentally conscious.

Returns are possible within 30 days of receiving your package. We do our best to keep the process simple and hassle-free. Return shipping is at your own cost, but you’re always welcome to exchange for another size or product you’ll love just as much.

Ulani | Buttonline Chic Gown

OWN THE ROOM IN THE ULANI BUTTONLINE CHIC GOWN